10 Ways to Increase Your Social Media Engagement
Having a solid social media presence is absolutely necessary in today’s climate. 90% of marketers consider social media marketing to be important to their overall marketing strategy. In fact, 78% of them admit that it has been the most effective marketing channel for their brands.
A majority of brands leverage social media to promote their products and services. However, many underestimate the value of engagement. If you’re on social media, one of your biggest goals should be to increase your social media engagement.
Here are 10 tips to help you increase your engagement on social media:
#1. Create Original & Engaging Visuals
According to Wishpond, the average Facebook post gets 120% less engagement than Facebook posts that include an image. If you want to increase social media engagement, you need to post more engaging visuals. It could be photos, memes, videos, GIFs, or even original graphics.
#2. Create More Video Content
Original graphics and images are an excellent way to increase social media engagement on platforms like Twitter and Facebook.
But on visual platforms like Instagram, you’re already posting eye-catching images to engage your followers. The key is to differentiate and create and/or post more video content. Videos bring a refreshing change to your usual content, allow your base to experience your brand in a new way, and entice your followers to comment on what they viewed.
#3. Use Wit and Humor
People use social media to be entertained; not to be sold to. Be social. If all of your social media posts are overly promotional and salesy, you might end up losing your audience’s attention.
Use humor regularly in your posts to entertain your followers and increase social media engagement. You can come up with witty puns, corny jokes, or funny news related to your industry.
#4. Schedule Your Posts for the Right Timing
Social media users aren’t online all the time, so if you happen to post something while most of your followers are inactive, you could potentially lose out on engagement opportunities.
To increase social media engagement, consult your analytics to find out when your followers are most likely to be online and then schedule your posts accordingly. The goal is to have them see your posts and possibly like, comment, and/or share the posts.
#5. Host a Giveaway Contest
Who doesn’t like free stuff??? Another excellent way to increase your social media engagement is by hosting a giveaway contest. This tactic drives engagement mainly because people have a chance of receiving something. This tends to compel them to engage with brand or influencer content on social media. Based on how you execute the contest, you could also boost the amount of user-generated content for your brand as well. Requiring participants to share their photos using your products or a unique branded hashtag will create more visibility and eyes on your campaign.
#6. Start Using Trending Hashtags
Based on how you use them, utilizing hashtags can dramatically increase your social media engagement. While your posts may already reach your existing followers, hashtags help you engage people who aren’t already following you. When you use relevant and trending hashtags in your Twitter and Instagram posts, you improve the chances of users finding your content.
#7. Enrich Your Content with Influencer Content
Social media influencers have achieved an influential status because of their ability to increase social media engagement. They are excellent content creators, and they know what their audience wants.
Make the most of their influence by getting them to enrich your social media content or partner with you. This can encourage their followers to engage with your brand and content. It can also provide existing followers with refreshing content.
#8. Feature Fans and Customers
One of the most effective ways to increase social media engagement is to feature your customers and turn them into brand advocates. When you share user-generated content on social media, you achieve several benefits. You’re not only providing followers with proof that your existing customers love your products but also winning the loyalty of the fans whose posts you share by making them feel appreciated.
#9. Go Live
With the introduction of Instagram Live and Facebook Live, you have new options to increase social media engagement. Try live streaming a free class, your launch event, a milestone, or a question and answer segment. You can also go live on a daily or weekly basis to update and entertain your social media followers.
#10. Promote Attractive Offers
You don’t always need to come up with out-of-the-box strategies to increase social media engagement. Sometimes, it’s best to use tried and tested techniques to engage customers and prospects.
One such way to engage your audience is to provide them with attractive offers. You can offer:
Instant discount coupons
Free shipping/delivery
Freebies
Membership at a reasonable cost
Cashback
These offers can help you increase your social media engagement as well as sales. You should experiment with different types of offers to figure out what your customers respond the best to
If you’re not implementing these tactics, make sure you start including them in your strategy to increase your social media engagement.